The original idea for my personal branding came from a personal series of comics I began drawing years ago. The concept was inspired by another great artist in the "furrae" universe who has her own comic publicly published, called DMFA(or Dan and Mab's Furrae Adventures). The logo was based on a Clan tattoo that tells each clan apart. As a brand, the logo represents the company's ability to morph and change with each task given, much like the mythical creature it was named for.